Thursday, November 25, 2010
How Wikkit Eliminates Check-In Fraud
As reported yesterday by the San Francisco Chronicle, "services like Facebook Places and Foursquare make it easy to 'check in' to places without actually going to them."
Unlike these services, Wikkit puts local businesses (like Yorganic) in control of user check-ins by providing a free scanning app and sending offers to customers via 2d barcodes ("wikkits"). When customers arrive at the store, the BUSINESS uses an iPhone or Droid with the free Wikkit app to check-in the customer. In addition to verifying that the customer is actually in the store, wikkits can be received on any cell phone--no smartphone is needed.
Not only does the Wikkit approach help eliminate the "well documented check-in fraud" that Michael Arrington of TechCrunch blogged about -- it allows local businesses build longer lasting relationships with customers by collecting email addresses and other user data when customers redeem promotions.
Click here to email us about how you can try using Wikkit (for FREE) to power your next promotion!